The Simoni Family and the Art of Crafting Unforgettable Bubbles
di Nereo Pederzolli
Paraphrasing a famous quote from Julius Caesar’s De Bello Gallico, we might say: “The most discerning drinker is drawn to a wine that he believes to be sincere, genuine, and effortlessly enjoyable.”
This is especially true when the winemaking process is aimed at crafting sparkling wines — when the base wine is destined to become a TrentoDOC. A nectar with abstract suggestions, brought to life in the glass after months of strategic aging in bottle.
To grasp the essence of a wine — not just traditional sparkling — one must revisit the values of the habitat where the grapes grow, and pay attention to the interplay of taste and aroma. It’s about enhancing both the physiological and emotional experience, while not overlooking the physical appeal of the packaging. A label that builds brand identity, sparks curiosity, and even a certain desire — independent of the wine’s commercial value. It is through this lens that we reconnect with the stories of the recent past, the role of the grower, the master winemaker, and those who chose wine as a way of life.
Just like the Simoni family, in Lavis.
For 40 years — more than half of their vibrant journey — they have devoted themselves to the art of sparkling wine: from carefully selected harvests, to gentle pressings, precise racking, and equally focused cellar work. An honest enology that has become their true oenological doctrine. A philosophy that stems from the care for the Dolomite landscape, the expertise required to manage daring mountain vineyards, the knowledge passed down by trusted farmers, and their commitment to commerce — always aligned with a deep connection between culture and cultivation.
It’s a generational dedication, built over eight decades, with experience to interpret the present of classic sparkling wine and the vision to challenge the future. All without rhetorical celebration or overused words like “excellent” — too often applied indiscriminately.
After all, the verb “to excel” — from the Latin ex-cellere — doesn’t simply describe higher quality, but rather “to go beyond,” to move outside the boundaries of one’s category.
To move from the quality of a wine to the excellence of a product, grand statements aren’t enough. What counts is making the commitment of those striving for distinction truly tangible. Their values, their strategic vision, and their proven credibility in enology.
To discover it… just taste the wines of the Simoni family, among the first to promote sparkling wines with modern foresight.
They have been making sparkling wines with intention for four decades now, continuing a “story of bubbles” that, in the late 1970s, captivated many Dolomite winemakers. All inspired by Giulio Ferrari — the undisputed pioneer of the Trentino classic method, elevated to legend through the ritual of dégorgement and the image of “the mountain transformed into perlage.”
The Trentino vocation for Champagne-style sparkling wines is now a legacy of an incredibly prepared and forward-thinking farming community — supported by the ‘Trento’ DOC (1993) and the prestigious collective label ‘TrentoDoc’ (2007). A movement in which the Simoni family has always played a leading role.
A family working both in the vineyards and in the cellar, with the same spark that animates a glass of classic-method sparkling wine.
A true wine dynasty, with the strength of its past, the energy of its present, and the inspiration for a promising future.
At their new winery headquarters, the Simoni family doesn’t merely enhance the sensory qualities of their distinctive wines. They aim to relaunch a new wave of production infused with values that are, in some ways, spiritual — in the graceful style of classic sparkling wine. That lightness of being, whispered by the gentle rhythm of the bubbles.
Interactive enology, navigating the challenges of market expectations and the balance between tradition and innovation. Creating wines that are “agile” and internationally styled, technically perfect — while still preserving and enhancing wines from historic local varieties. A winemaking approach that respects tradition and offers attentive consumers something perhaps less immediate, but unquestionably captivating. Wines that also speak to the values and curiosity of Generation Z — sociable, fast, and emotionally attuned drinkers.
Those who seek meaning, environmental respect, and not just fleeting pleasures.
Because vine and land leave deep, lasting impressions.
You understand it when you sip a glass of something ‘typical’, even when the wine is meant to be simple. Made by those who grow the grapes — and crush them — not just to achieve the best, but to pursue what is right.
Just like the Simoni family has done for 80 vintages at Casata Monfort, in Lavis.